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Cottage Industry For The Rural Marketplace Is What People Need

Cottage Industry Customers Have The Same Basic Needs Cottage industry for the rural marketplace is a business operated in a person’s home to turn hobby activities into income. Maslow’s Theory proves that until a lower-ranking need is satisfied, there is no desire to pursue a higher-ranking need. The first level is physiological:  Breathing, food, water, sex, sleep and health. The second level is safety:   Security of body, employment, resources, morality, family and property. When people have reached the pinnacle of the pyramid, they are most likely living a well-rounded and satisfied life. As a result, they are more inclined to purchase unnecessary things. What Does Maslow’s Hierarchy Have To Do With Cottage Industry? Potential customers, in any market, have the same basic needs. Also, the pyramid gives you a very important clue about products and services to create or provide. A cottage industry owner can study the needs and desires…

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