Success on Amazon is not just about the number of sales you make in a day, it’s also about highlighting your unique book and building brand loyalty among readers. Sponsored Products can help you gain visibility and boost sales with pay-per-click ads reaching customers shopping for books like yours across desktop and mobile, while Lockscreen ads allow you to promote your eBooks directly to customers using Kindle E-readers and Fire tablets. You may also have access to Sponsored Brands where you can promote three or more eligible titles at once with customizable ads showcasing you as an author. Consider running Sponsored Brand campaigns in addition to your Sponsored Products campaigns to engage readers wherever they are in their shopping journey.