Guide To Starting A Hunting And Fishing Supplies Site
These Are Two Of The Oldest Outdoor Sports!
Starting a hunting fishing supplies site is an excellent choice because the number of potential customers is huge.
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The number of potential customers online with an interest in these sports is huge.
The specialty equipment that is available for these two sports is amazing.
There is so much special equipment that it would be almost impossible for any store to carry the full range—especially in a small populated region.
The Internet is the serious huntsman’s or fisherman’s dream come true.
Any product or piece of equipment is available with the click of a few buttons online.
You will want to have an online storefront to provide pictures of the products you sell as well as textual information about the product.
Make sure that the storefront option you choose is very user-friendly.
Make sure you carry a broad enough range of products so that your target customers will consider your site a one-stop shop for all their needs.
You may also choose to have a section of your storefront where you can advertise products that you can get if the enthusiast is willing to wait a little longer, granting access to even the rarest items for the part-time enthusiast.
You will make your money primarily by selling hunting and fishing equipment through your web site.
The huge variety of equipment for these two sports will necessitate a huge online catalogue unless you limit yourself initially.
It may be a good idea to focus on a niche to start.
You will need to have some familiarity with hunting and fishing products and the laws regarding their sale and use.
Knowing something about marketing on the Internet would also be a very useful skill.
Cost To Start This Business
Costs will be nominal if you start with affiliate products and dropshipping assuming you already have a computer.
Affiliate products and dropshipping are recommended to eliminate the need to purchase inventory.
Otherwise, startup costs range from $10,000 to $250,000, which includes the purchase of a computer, appropriate software, printer, scanner, and digital camera.
You will also need to have your web site designed, developed, and hosted.
Remember, start up cost for this business would be higher than most other businesses if you had to purchase inventory.
Number Of Employees Needed To Start
This business can be started fairly easily with only one employee, YOU.
Once the web site is set up, most of your effort will be concentrated on updating your web site, advertising it, and managing the affiliate and dropshipping orders.
The international potential of this business is relatively high as well.
There are hunters and fishermen in most countries, and some of the products and specialty equipment may not be readily available in their local stores.
Starting a hunting and fishing supplies site has the potential to be extremely successful in the USA, Russia, China and Africa.
Some items used for hunting are of a quasi-legal nature, especially firearms.
In many countries these are controlled items with special import laws.
It is important that you find out the import laws for the countries that you think you will be doing business with.
eCommerce Model And Payment Processing
eCommerce is most appropriate for this type of business and all you need is PayPal or Stripe.
If you have an offline store as well, you definitely want to look at increasing your brand and sales online.
Important Business Issues
Several legal issues arise from selling hunting and fishing products internationally.
Firearms are the most obvious restricted item; however, importing certain knives may be illegal as well.
Online Marketing Techniques
Developing a comprehensive affiliate and/or dropshipping site would not only increase the awareness of your hunting and fishing supplies site, it would also send referral business to your site.
Launching a strategic online advertising campaign on Adwords, Facebook, Tik Tok, etc. frequented by your target market would be a great way to increase traffic to your site.
Also, sites that you could place ads on include non-competing hunting and fishing sites, and other web sites that would be of interest to your target market.
Hold a weekly or monthly contest on your site for a free gift.
Ask visitors if they would like to be notified of the winner via e-mail.
This would encourage them to return to your site and re-enter your contest, thus re-exposing them to your products.
Create a weekly newsletter to keep subscribers up on what’s happening, new product launches, etc.
Develop as many links as possible from web sites and directories frequented by your target market.
You could also develop a “Featured Product” page on your site, which changes every week.
Visitors will continue to return to your site to see what the featured hunting- or fishing-related product is.
You could even ask people if they would like to be notified of new featured products via e-mail.
This would be a great way to encourage repeat traffic.
Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.
Online coupons and discounts can be used as an incentive to have visitors return to your site.
Ask if your visitors would like to be part of your preferred customers program, where they are notified weekly of specials and provided with coupons for online purchases.
To generate additional income, you could expand your web site to include equipment for other outdoor adventure sports.
Several adventure sports can be categorized with hunting and fishing—including camping, hiking, gliding, and boating.
You should be able to add any of these sports without compromising the feel of your web site too much.
- Cabela’s http://www.cabelas.com The site includes hunting, fishing, camping, and boating. It also has several useful features for the outdoors person.
Remember, the number of potential customers online with an interest in these sports is huge.
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