How To Start A Rural Community Events Web Site
Learn How To Be A Rural Community Events Planner Here, Too!
Learning how to start a rural community events web site business takes advantage of several of the primary strengths of the Internet.
These primary strengths include dynamic presentation of information, easily updatability, and quick and easy accessibility.
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Community events usually are posted in the newspaper or occasionally are advertised on television.
Finding and attending one of these events can be quite a hassle, especially for people working in an office all day.
The purpose of a rural community events web site is to provide easy, up-to-date access to a complete list of community events.
By using the Internet to dynamically present this information, you will gain a significant advantage over newspapers and television.
With the right online marketing strategy, you will have a lot of traffic.
You will make your money primarily through advertising.
Your staff must have basic computer skills.
You will want to develop online marketing expertise, as the more traffic you attract to your site, the greater your revenue will be.
Cost To Start This Business
You will need to invest in a computer and web site, but the appropriate software, web site design, development, and hosting are included.
In addition, your Income Activator web site will have 10 income streams built-in!
You should also invest in marketing both online and offline to create exposure and traffic for your site.
You will save from $3,000 to $10,000!
Number Of Employees Needed To Start
The number of employees needed depends on the skills of your employees.
You will need at least one or more of the following:
- Someone to keep your information up to date and that would be you.
- A few volunteers are sub-contractors to help setup and facilitate your events.
The international potential of your business is extremely low.
Only tourists visiting your city and looking for something to do during their stay would be interested in your site.
Important Business Issues
Since you are providing an information service, it is imperative that your information be up to the minute and constantly updated.
This should be relatively easy, however, since your basic service is effectively free advertising for those interested in exposure for their event.
If you choose to allow for online ordering of tickets, then you will need to arrange a place for your customers to pick the tickets up or a delivery mechanism.
Online Marketing Techniques
Asking if your customers would like to be kept updated via e-mail on events in a specific field of interest is a great way to implement permission marketing.
Develop coupons and discounts for various events to be used as an incentive.
Ask site visitors if they would like to join your mail list to regularly receive these coupons and specials.
You might also consider using a viral marketing technique like “Tell a Friend.”
This will allow your customers to promote your site to their friends.
Develop a comprehensive link strategy.
Request links from as many local web sites as possible by offering them in return access to the updated information for their site visitors from your site.
Develop a banner advertising campaign targeting local sites that get a lot of traffic.
A way to expand your service is to allow for the online ordering of tickets to the events through your web site.
Depending on how you choose to do this, it could work one of two ways.
You could make the ticket providers pay for the privilege of offering their tickets through your service.
However, unless you are well known and have a significant volume of web site traffic, this is unlikely to work.
Usually you will charge a small fee to the purchaser for your efforts.
You could provide Calendar of Events listings for free, but charge a fee if they want a hypertext link to their site or enhanced graphics.
This web site business is adaptable to any community.
For event ideas read:
If you like the idea of learning how to start a rural community events planner web site, let me know in the comments.
- Income Activator Web Site Builder
- How To Be An Event Planner
- Boost Your Event Business
- The Event Toolkit Bundle Plus
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