Rural Senior Services Site You Can Start Online

Rural Senior Services Site
Rural Senior Services Site You Can Start Online

A Seniors Site Is Hard At First, But Profitable In The End!

Many seniors need services; so study this post rural senior services site you can start online to take advantage of this growing need.

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Seniors are increasing online every day; and many of them are retired and need help.

Many retired seniors, your target market, spend hours on the Internet daily—learning, doing research, purchasing products, and planning the rest of their retirement.

This provides you with an excellent opportunity to capitalize on this growing trend.

You can launch a senior services web site where senior citizens can learn about:

  • Health
  • Eating
  • Fitness
  • Travel
  • Literature
  • Money
  • Entertainment
  • And many other things that are of interest to senior citizens.

How does this business generate revenue?

You can generate revenue from selling online advertising.

The senior citizen market is quite appealing to many businesses, which can provide a key advertising opportunity for businesses whose products and services would be of interest to seniors.

You could sell advertisements for different vitamins and health products, or you could sell advertisements promoting senior trips to Las Vegas.

There are many advertising opportunities for this type of site.

You could also generate revenue by practicing opportunities for this type of site.

You could also generate revenue by participating in the affiliate programs of companies providing goods and services of interest to seniors.

Skills Needed

Knowledge of online advertising techniques would be a benefit if you are operating this type of business.

You can’t promote to a specific market segment unless you understand that segment; therefore, you should have knowledge of different interests of senior citizens.

Cost To Start This Business

With an Income Activator web site, you will NOT have to pay for the development, design, and hosting of your web site.

All you will need is a computer, and a printer.

If you plan to set up a mailing list, you can purchase Constant Contact, Mailchimp, etc. to help you organize and maintain it.

It is in your best interest to get a code for Google Analytics for comprehensive web traffic analysis to track where your web site visitors are coming from.

This information can be great for for future marketing opportunities.

Other costs that you will incur are related to the promotion of your web site.

Estimated SAVING to start your online senior services business is $4,000 to $10,000!

Number Of Employees Needed To Start

This business could be started by one individual on a part-time basis.

To take this to the next level, you will want one or two full-time employees.

One person will be responsible for the daily promotion of your web site online.

The other employee will handle advertising sales, accounting, and all administrative tasks associated with operating the business.

International Potential

This business has strong international potential.

Your services will be of interest to senior citizens all over the world.

eCommerce Model And Payment Processing

This business would be appropriate for this type of business.

Important Business Issues To Be Addressed

Since your main source of revenue is going to be generated from the sale of online advertising, it is very important that you ensure that the server hosting your site has high-speed access.

You don’t want to have a slow loading site, because this won’t be attractive to advertisers.

If it takes a long time to download a page of your site, both visitors and advertisers will be dissatisfied.

You should ensure that your Web site has an attractive interface with consistent navigation throughout your site.

Since your advertisers will be posting their ads on your site linking out to their site, you should develop the interface so that the visitor doesn’t actually leave your site.

What you can do is have your advertiser’s site appear in a pop-up window.

This enables the visitor to continue to navigate throughout your site without having to click back in his or her browser.

Since your target market is senior citizens, you should remember not to make your web site too complex.

You should use fonts that are larger than your typical font size.

You should also ensure that navigating throughout your site is easy.

Any complications may cause a senior citizen to leave your site due to confusion.

You should update your web site constantly.

Perhaps you could have a “What’s New” page that is continuously updated with recent additions of information that would be of interest to seniors.

You could ask visitors if they would like to be notified via e-mail of any updates that you make to your What’s New page.

This would be a great way to encourage repeat traffic, and seniors would definitely appreciate hearing from you.

Online Marketing Techniques

Develop a viral marketing strategy where seniors can “Tell A Friend About This Site” via your site.

This will spread the word about your site.

Develop as many links as possible from appropriate web sites and directories related to your target market.

These sites could relate to travel, health and fitness, money, entertainment, growing older, or anything related to senior citizens.

You could hold a weekly or monthly contest on your web site for a free product offered by one of your advertisers.

You could ask people if they would like to be notified of the winner via e-mail.

This e-mail will encourage them to return to your site to re-enter your contest, thus re-exposing them to your site.

Have a What’s New page where visitors can view recent changes to your site and new things that would be of interest to seniors.

You could ask people if they would like to be notified of additions to your What’s New page via e-mail.

This would encourage them to return to your web site.

Participating in mailing lists related to the interests of senior citizens would be a great way to encourage repeat traffic to your web site.

Remember to include a signature file in all of your messages.

This will be your online advertisement for your senior services site.

Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.

You could purchase banner advertising on Web sites that are frequented by your target market.

Sites related to health and fitness or travel, or sites that target senior citizens, would generate targeted exposure for your business.

For a more detailed description of these techniques, along with many other effective online marketing methods, I recommend this book: Start Your Own Senior Services Business

Additional Income

You can generate additional revenue by participating in affiliate programs of suppliers of products and services that are of interest to seniors.

You can have sponsors of appropriate sections of your web site or your mail list.

Online Examples — — Charlottes Seniors is a great site that provides senior citizens with multitudes of information on health, news, family, fitness, travel, finance, Medicare, and more. — — This is a dynamite site that offers health, money, fitness, and travel advice to mature adults.

Resource: Web sites are meant to make money!