Here’s Why Newsletter Publishing Is Profitable
Newsletters Are The Future Of Media!
People who sell information aren’t very familiar with the profitable marketing advantage of newsletter publishing that can be your business.
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In fact, most of these people will avoid them completely simply because they don’t understand them.
Even though newsletters carry an air of prestige about them.
Most of us are already familiar with what a newsletter is.
Almost every church organization, club or group publishes their own newsletter for their particular members.
Then, there are corporate newsletters that are distributed by the larger companies.
In this case, newsletters are normally given to employees to keep them in touch with management activities and new policies and procedures.
National Newsletter Publishing
National newsletters are normally targeted to a specific group of people like business managers and corporate executives.
There is a huge difference between newspapers and newsletters.
Newspapers normally contain the whole story, while newsletters only present a condensed format.
In addition, newsletters are short, while newspapers are long.
If you receive a four-page company newsletter, you can read every single word in less than 20 minutes.
But, do you know anyone who reads every single word of a nespaper?
Don’t most people just flip through the pages and only read what is interesting to them?
Newsletters Are Intended For A Specific Target Market
For example, club newsletters are published for its members, just like church newsletters are published for their congregations.
You never find a Baptist Church taking out a 12-month subscription to a Catholic newsletter and vice versa.
And, you never see the Boy Scouts subscribing to the Alcoholics Anonymous monthly newsletter.
Newsletters are intended for a specific target market.
When mail order and small business was a smaller industry, the total amount of circulation was sufficient for generating orders and marketing.
In recent years, mail order and small business have literally boomed.
Large companies have been forced into bankruptcy and laying off workers.
These highly skilled workers decided to open their own mail order and small businesses instead of risking another unemployment crisis.
Today, the mail order and small business industry has grown so big, it is now necessary to narrow your market and advertise your products to a specific target market.
Back in the old days, mail order basically consited of marketing small gadgets, jewelry and recipe books.
Now, mail order is one of the leading industries in the world.
You can purchase anything from groceries, clothing, electronics, smartphones, and anything in between.
Because of this wide variety of items being purchased, no business can survive unless it advertises to the target market for its specialized products.
In other words, you wouldn’t be able to sell exotic chocolates and desserts to diabetics or software to people who don’t own a computer.
Even if you are giving away your product free of charge, these groups would not be interested in it.
Your advertising would be a waste of time.
Top Reasons Why Newsletter Publishing Is Profitable
Since it is much more important today to target your audience, rather than simply market to a wide circulation, you can effectively accomplish this goal by publishing a newsletter.
Newsletters are different from other advertising vehicles because you normally only mail them to a subscription list.
Or, subscribers will pay you a certain amount, per year, to receive your newsletter.
This means you are paid up front, but you must budget this money throughout the year, or the length of the subscription.
But, don’t let this scare you.
Since some publishers are used to dealing with minimum circulation of 1000 to 5000 per issue, most will feel it’s not worthwhile to publish a newsletter to only 25, 50 or 100 people.
Keep in mind that while the amount of your circulation may be small, you will be mailing to people who will read and study every single issue.
This fact makes newsletter publishing one of the big differences in your marketing efforts.
With the creation of desktop publishing software, you can easily design newsletter layouts for bloggers, companies, etc. and add their pre-written content.
Newsletter publishing can be extremely profitable because many companies and bloggers use newsletters to generate leads at the top of the sales funnel.
More importantly, newsletters allow you to easily connect and build relationships with your subscribers.
Newsletters and loyal readers are valuable assets.
And, there’s no shortage of people and businesses who want to buy a beautifully-designed newsletter for their brand.
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