For some entrepreneurs, getting blog business ideas, and imagining the possibilities is the easy part, but the market research doesn’t come so easy.
Your blog business ideas may indeed be brilliant, or they may need some planning.
Here’s how to use an old school method to find out whether your ideas are ready for business.
Somewhere between scribbling ideas on a steno pad and actually starting a blog business, there is a process you need to do.
That process is letting your fingers do the walking through the Dewey Decimal System, which is the library.
In fact, searching for books in the library related to your niches will determine either your success or failure.
Oftentimes, would-be bloggers get so excited about their passions, they forget to find out whether those ideas are viable.
You see, most bloggers don’t just have one niche idea, but several, which is why their categories are so varied.
Nevertheless, it is worthwhile to imagine the possibilities of many niches if they are related to a main theme.
Of course, sometimes several blog business ideas work anyway in spite of market research.
Nevertheless, I would like to help you avoid the latter.
This how-to research your blog idea the old school way is just what you need to keep your goals on track.
As I said, for some bloggers, getting multiple ideas—and imagining the possibilities—is the easy part.
However, it is a big red flag when someone looks at the size of the market in terms of dollars, but don’t have a clear blogging blueprint.
A blogging blueprint will articulate a plan for how your ideas will meet an unmet need in the marketplace.
Not doing your quiet research in the library is like flying by the seat of your pants—as they say in business.
Often, bloggers are so passionate about their ideas that they lose objectivity.
As far as possible, you should lean on research rather than your personality.
Believe me, this is a tough lesson to follow.
Rather than taking the time to thoroughly plan and research “books,” most bloggers fly full throttle!
In so doing, you will spend dollars on unfocused or untargeted ideas…
Market research is the backbone of any successful and profitable blog business.
Methodical book research can prove invaluable in determining your ideas potentials.
After your initial library search, you can gather information from web searches, etc.
More importantly, a trip to the library can set you on your way to really understanding your blog markets.
Your aim is to gain a general sense of the type of customer your niche, product or service will serve.
Also, you need to be willing to go through the research process.
In the final analysis, you must know whether your blog business ideas will appeal to corresponding target markets.
Moreover, your library research process should spell out the objectives of each blog business idea.
It should give you the information you need to go ahead with your ideas, fine-tune them, or take them back to the drawing board.
Create a list of questions you need to answer in your research.
The type of information you will gather depends on the type of blogs you want.
You can use your research to:
For example, if your main blog’s product is an eBook, let the target audience know how to get a free copy…
As a result, this type of marketing could be extremely valuable.
Exposing prospective customers to a “draft copy” could aid in more sales and traffic.
Assuming your old school research process has helped you uncover your target markets, you now need to create!
After that, you will be on your way to finding your selling point.
“A selling point is a desirable quality or feature that something has, which makes it likely that people will want to buy it. A garden is one of the biggest selling points with house-hunters.”
That is the core of marketing your blog business ideas.
Your selling point is what sets your blog(s) apart from the competition and lures customers your way—all because you took the time to learn this step the old school way.
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