How To Start A Rural Ad Sheet Business
Rural Ad Sheets Are Money In The Bank!
Starting your own ad sheet business is a smart decision to make because it can increase the reach of local advertisers, and make a profit.
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All for only a few hours of work.
WHAT IS A RURAL AD SHEET?
If you receive any free circulations or multiple tabloid size publications with full size ads, you’ll know.
These ads are placed primarily by other publishers and service providers.
Circulation of an average rural ad sheet ranges from 1000 to 20000 and more.
Advertising prices are usually far lower than in national publications.
This is because of the lower overhead of the person producing the ad sheet, as well as the lower circulation.
However, your ad in an ad sheet will hit local and online buyers, both of which are your primary markets.
WHY START AN AD SHEET BUSINESS?
Here’s a good reason: If you divide an 8 1/2 x 11″ sheet of paper into three columns vertically, you’ll have 30 column inches.
That is three columns times ten inches of usable space, leaving 1/2 inch margins for the printer.
This the amount of advertising space you can sell.
For a circulation of 1000, the usual ad rate is around $5 for a one-inch ad.
That’s $150 for one page!
Printing 1000 copies would be around $20, which leaves $130 to put toward the cost of distributing them.
If you replicate the same system online, it will cost pennies.
As your rural ad sheets become popular, don’t stop at 1000 sheets!
Print an extra 1000 and increase your ad rates a little, since your circulation will no be doubled.
HOW TO SET ADVERTISING RATES?
If your rates are competitive with the others out there, you should have no trouble filling your rural ad sheet.
As the size of the ad increases, you should discount the rate, usually starting with three inches.
For example, while a one-inch ad may be $5, a three-inch ad might be $13 or $14.
Continue discounting all the way up to a full page, which should correspond to the rate you are charging for full page flyers in your circular distribution and online ads.
Leave your ad sheets at local grocery stores, hardware sores, etc.
You ARE letting people’s flyers ride along with your rural ad sheet for extra money, aren’t you?
HOW TO MAKE RURAL AD SHEETS
Find the best of the ad sheets you’ve received in the mail, with the best value, which is ad rate per circulation.
Then, put a one-inch ad in each one.
This ad should have the name of your ad sheet, circulation, rates, and your name, email, and phone (not your private number).
Include the words “Camera-ready-ads, please”, plus any other details that will fit.
When your ads get out, you will start to receive ads of all sizes in your in box.
Take a sheet of paper and draw two lines, top to bottom, so that you have three columns each around 2 7/15″ inches wide.
On another sheet of paper, make a heading for your ad sheet with the name of the ad sheet, rates, circulation, and your name and email.
Be sure to cut your header out STRAIGHT.
Too many ad sheet publishers don’t take the time to cut and lay out straight, and the results show it.
Don’t make their mistake!
Using either rubber cement, “spray-mount” glue, or clear non-shiny tape, attach the heading to the paper.
Then, as the ads come in, attach them in the same way to your page.
Use a ruler to keep your ads aligned straight, for a more professinal looking ad sheet.
Once your rural ad sheet is full, send it to your printer, or print a 1000 sheets with your own printer.
If you’re only doing an ad sheet on one side of your page, put one of your flyers on the back.
If you still have more ads, continue them on the back!
They’re money in the bank.
Once you’ve started one ad sheet, start another.
One could be your general ads, one for print and distribution only, and one for online advertising and a page for multilevel marketing offers only, etc.
Use your imagination!
Watch the other ad sheets and use the good ideas you find.
You will find that it’s both fun and educational to publish an ad sheet.
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